Year
2021 - 2024
Role
Senior Art Director
The Brief
Led brand and growth creative at The Action Network for nearly three years, turning paid social into a coordinated acquisition engine and shipping campaigns with FanDuel, Caesars, PrizePicks and more, in lockstep with growth, CRM and marketing.
The Approach
Two battlegrounds, one brand. Loud acquisition creative built to stop thumbs, and tightly controlled affiliate units living inside partner sportsbook apps. Same voice, different rules.
A modular toolkit of textures, accents and tight type lockups scaled from a 300x250 banner to a hero campaign without breaking stride. Eight in-house brands and podcast identities, one family, distinct voices.
01 / 08Brand Evergreen Social Ads
02 / 08Brand Icon System
03 / 08Custom Brand Elements
04 / 08Affiliate Display, Square Units
05 / 08Affiliate Display, Banner Units
06 / 08FanDuel Partner Display
07 / 08Fanatics Partner Display
08 / 08Podcast Identity System
