The Brief

Ran point on brand and growth creative for The Action Network over 2.8 years. We turned paid social and marketing into a coordinated acquisition machine, growing metrics year over year and shipping campaigns for FanDuel, Caesars, Prizepicks, and more. We redesigned assets across eight in-house brands, from weekly Match-ups to Casino offers, while pushing the visual identity forward across every customer touchpoint, in app and through paid channels, in lockstep with growth, CRM, and marketing.

Two battlegrounds. One brand. On one side, loud, high-energy social and acquisition creative built to stop thumbs and convert. On the other, tightly-controlled affiliate units living inside partner sportsbook apps: FanDuel, BetMGM, Caesars, Fanatics, bet365, and more. Same voice, different rules.

We built a modular toolkit with gritty textures, neon green punch, chalkboard accents, and tight type lockups that scaled from a 300x250 banner to a full hero campaign without breaking stride. The podcast identities gave each show its own visual signature: Buckets, Fantasy Flex, Line Change, Payoff Pitch, BBOC, Links + Locks. One family, eight distinct voices.