Case Study · iOS & Growth
Outlier
Year
2023 — Present
Role
Brand & Growth Partner
Scope
iOS Store Packages · Paid Marketing · Creative System
iOS Store Package
App Store Listing & Creative System
In-App UI Redesign
The Brief
Developed the iOS store packages along with the evolution of their paid marketing.
Outlier needed a unified visual identity that could carry from the App Store through to high-tempo paid social. We built the iOS store package end-to-end — screenshots, preview video, app icon refinement — and rebuilt the paid creative system around it.
The result is a recognizable, repeatable look that compounds across every impression: a confident, data-forward brand that reads as the authority in player props and sports analytics.
The Scoreboard
+38%
Install Conversion Lift
-27%
CPI Reduction
60+
Creative Tests / Month