The Brief

Developed the iOS store packages along with the evolution of their paid marketing.

Outlier needed a unified visual identity that could carry from the App Store through to high-tempo paid social. We built the iOS store package end-to-end — screenshots, preview video, app icon refinement — and rebuilt the paid creative system around it.

The result is a recognizable, repeatable look that compounds across every impression: a confident, data-forward brand that reads as the authority in player props and sports analytics.