PlayerProps.ai
Year
2025 - Present
Role
Brand & Growth Partner

The Brief

PlayerProps.ai needed a creative system that works on a phone screen and on the Las Vegas Strip. We built the iOS store packages, sharpened the brand assets around the product, and shipped a campaign kit that scales from a banner to a billboard without losing the voice.

The Approach

Two competing store directions, one light and one full black, converged into a single confident look anchored by the #1 Most Accurate trophy and tight type lockups around real product UI.

From there the system extended out: product and social proof assets, out-of-home running in Vegas, and a store listing that ties the whole story together.

PlayerProps.ai iOS Store concepts, light paper-grid direction with #1 Most Accurate NFL Prediction App Winner, Accurate Projections Smarter Decisions, Build Better Slips In Seconds01 / 06
iOS Store Concepts
PlayerProps.ai iOS Store concepts, dark direction with #1 Most Accurate NFL Prediction App Winner, Accurate Projections Smarter Decisions, Find Winning Picks In Seconds02 / 06
iOS Store Concepts
PlayerProps.ai iOS Store assets, full set across Most Awarded Betting Research App Of 2025, Accurate Projections, Find Winning Picks, Track The Most Popular Picks, Loved By Beginners, Join A Trusted Sports Bettor Community03 / 06
iOS Store Assets
PlayerProps.ai App Store listing, Win More Picks, 4.7 rating, 293 ratings, 18+, with full marketing screen lineup04 / 06
iOS Store Screens
PlayerProps.ai brand assets, #1 NFL Prop Prediction App Winner trophy, in-app cards, Over/Implied/L5/L10 tags, and 250K Strong social proof card05 / 06
Brand Assets
PlayerProps.ai out-of-home creative, Win More Totals/Props/Spreads billboards and Lines/Totals/Props/Spreads + Parlays banner shown in Las Vegas at BetMGM near Topgolf06 / 06
Out Of Home
The Action Network
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