The Brief

PlayerProps.ai needed a unified creative system that could carry from the App Store through to out-of-home media in Las Vegas. We built iOS store packages, refined the brand assets around the product, and shipped a campaign system that scales from a 300-pixel banner to a Strip-side billboard without losing the voice.

The work started with two competing iOS store concept directions — one paper-grid, one full black — then converged on a single confident look anchored by the #1 Most Accurate trophy, the bright accent palette, and tight type lockups around the product UI.

From there we extended the system: brand assets featuring the product, devices, and social proof; out-of-home units running in Vegas around BetMGM and the Strip; and an App Store listing that pulls the whole story together.