Case Study · Design Systems

ProphetX

Year
2024 — Present
Role
Design System Lead
Scope
Design System · Paid Marketing · Brand Evolution
ProphetX marketing creative — Trade $10 Get $20 and Bigger Payouts campaign

iOS Store Package

ProphetX iOS App Store creative — Trade $10 Get $20, Bigger Payouts, 50 States, Sharps Welcome No Limits

iPad Marketing Creative

ProphetX iPad marketing — Trade $10 Get $20 and Bigger Payouts $2 Billion+ traded

Full Creative System

ProphetX full iOS screenshot lineup across acquisition, payouts, coverage, markets, parlays

The Brief

Built and developed design systems to help growth and evolve paid marketing.

We partnered with ProphetX to architect a scalable design system that powers their entire paid marketing engine — from acquisition creative to lifecycle touchpoints.

The system established a shared visual language across every surface: web, app store, performance creative, and partner channels. Componentized templates let the growth team ship dozens of campaign variants a week without losing brand discipline.

The Scoreboard

4×
Creative Velocity
30+
Campaign Variants / Week
98%
Brand Consistency Score

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