ProphetX
Year
2024 - Present
Role
Contract Design

The Brief

ProphetX needed one brand that could carry acquisition, retention and partner channels without falling apart in between. We built a living design system instead of a static guideline: shared components, dynamic templates and scalable asset libraries that let the team ship dozens of campaign variants a week without losing the look.

Then the category changed. Prediction markets went federally regulated and mainstream, and the brand had to grow up with it. We rebuilt the visual language around real market data, order books, price ladders and trade confirmations, with a disciplined signal palette that reads like an exchange, not a sportsbook.

The gameday energy stayed. The gimmicks went. What is left is a brand a serious trader trusts and a sports fan still feels.

The New Era

ProphetX iOS App Store creative, Trade $50 Get $75, Bigger Payout, America's first sports native prediction market01 / 14
iOS Store Package
ProphetX extended iOS store set including Federally Regulated Live Nationwide and $2.7 Billion traded02 / 14
iOS Store Package, Extended Set
ProphetX iPad store creative, Trade $50 Get $75 and Bigger Payout with desktop order book03 / 14
iPad Store Package, Set One
ProphetX iPad store creative, $2.7 Billion traded and Federally Regulated Live Nationwide04 / 14
iPad Store Package, Set Two
ProphetX paid social hero creative, Introducing the New ProphetX and Same Moment Bigger Payout05 / 14
Paid Social, Hero Campaign
ProphetX paid display rollout across every ad size, Introducing the New ProphetX06 / 14
Paid Display Rollout, Introducing the New ProphetX
ProphetX paid display rollout on green, A New Way to Trade Football07 / 14
Paid Display Rollout, A New Way to Trade
ProphetX paid display rollout, Same Moment Bigger Payout across every ad size08 / 14
Paid Display Rollout, Same Moment Bigger Payout

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