Insights
Perspectives on brand, creative and growth for sportsbooks, exchanges and prediction markets from the Corner Sports studio.
LatestSportsbooks Went Quiet. Prediction Markets Went Loud.
Online sportsbooks cut their digital ad impressions last year while prediction market platforms became the loudest voice in sports betting. The money is new. The branding is not.
PerformanceCreative Fatigue Is a Retention Problem
When the same three ads run all season, it is not just CPMs that suffer. It is how long players stay.
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StrategyBig Game Moments Without Big Game Budgets
Challenger brands cannot outspend the incumbents on tentpole weekends. They can out-think them.
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BrandWhy Every Sportsbook Looks the Same
Dark mode, neon green, a stadium photo and a bonus offer. The category has a sameness problem, and it is an opportunity.
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Prediction MarketsBranding Prediction Markets: Trust Comes First
Prediction markets sit between finance and sports. Their brands have to earn credibility from both sides.
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ProcessWriting a Creative Brief That Actually Works for Betting Brands
Most briefs in this category ask for everything at once. Here is how to ask for one thing and get it.
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New takes on brand and growth for sportsbooks and prediction markets, sent when they publish.